For the first time last year, we released a massive spreadsheet containing the details of every Black Friday/Cyber Monday offer from 2PM’s DTC Power List, which comprises the fastest-growing brands in ecommerce.
That meant screenshots of every offer. The language used on every offer. A breakdown of offer types by vertical.
This year, we’re doing it again.
Except, this time, it’s even bigger.
More screenshots. More data. More offers to get inspiration from as you prep for holiday.
Want to know what offer Dollar Shave Club ran last year? Want to know if Adidas changed their discount between Black Friday and Cyber Monday? Want to break down offers by industry vertical?
It’s all here.
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