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An original video series by Common Thread Collective that helps marketers build that crucial connection between their world and finance.
In the era of ecommerce dominance, understanding and impacting the financial outcomes of your business is more vital than ever.
The easiest way to improve gross margin is to raise prices. Unfortunately, things aren't always that simple. Learn to unlock the power of strategic pricing by optimizing pricing strategies, leveraging price elasticity of demand, mastering strategic inventory management, and empowering marketers with pricing insights.
Stop the industry-wide problem of declining revenue through a shared effort between marketing and finance. Learn how to embrace Four-Quarter Accounting, "Squeeze the Sponge," restart your growth engine, and understand your customer cohorts to achieve ecommerce success.
On this episode of Bridges, Taylor sits down with Founder & Fractional CFO at Greenhouse Business Advisors, Mark Lupton. Learn how strategic financial planning drives business growth, overcome psychological barriers to financial transparency, and empower your ecommerce success through financial transparency.
Learn how to merchandise your ad account through the intersection of finance, operations, and creative. Capturing consumer attention with your ad creative, and ensure your account structure aligns with your business’ financial goals.
Forecasting is an exercise in execution just as much as it is in modeling, which is why marketers are uniquely primed to do this for their ecommerce businesses. Learn how qualitative planning and quantitative modeling can help you create a forecast that might not always be right but will help you understand where you are importantly wrong.
Enhance your brand’s cash flow and transform theoretical profits into tangible assets with actionable strategies that bridge the gap between marketing and finance. Explore the importance of strategic calendar design, inventory management, vendor relationships, and efficient customer acquisition.
Learn from ‘The World's Most Beautiful P&L’ and follow its blueprint to ecommerce success. But what makes this P&L truly beautiful? It's not just the numbers — it's the story behind the figures and the software that brought them to life. Challenge your business’s financial perceptions and unlock new possibilities by learning new strategies for profitability and operational excellence.
Discover how an ecommerce business overhauled its strategy, transforming from a substantial monthly loss to profitability in just three months. Learn the key steps towards financial health, from optimizing P&L analysis to focusing on first-order profitability. This guide is essential for any struggling ecommerce business aiming for sustainable growth.
Unlock predictable, profitable ecommerce growth with a focus on First-Order Profitability. Learn how a focus on profit over top-line revenue, and optimizing ever dollar in your ad account, can transform the health of your business and grow your overall margin.
Understanding a Profit and Loss (P&L) statement is crucial for savvy marketers, not just finance teams. Discover the ‘perfect’ P&L through Four-Quarter Accounting and its practical applications for ecommerce marketers, from simplifying financials to identifying key business opportunities and making informed decisions.
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