How JJ Watt Raised $37 Million for Hurricane Harvey | Digital Junto #18

How JJ Watt Raised $37 Million for Hurricane Harvey | Digital Junto #18


The Greatest Case Study For the iPhone Testimonial Raises $37 Million


Watch the latest Digital Junto to see us break down the greatest case study of all time for iPhone testimonial videos: JJ Watt’s appeal for aiding those affected by Hurricane Harvey. Not only is it honorable, but he hit every one of the best marketing practices on his way to raising over $37 million in relief.


junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.


► Subscribe to Our Channel Here |


We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.


Find Common Thread here:


  • Marni

    Go Badgers #TeamJJ

    September 19, 2017 at 12:25 pm
  • troy

    I will make a comment to recieve my influencer instruction manual of sorts. I love taylor and cory and josh and jordan.

    September 22, 2017 at 12:10 am

Post a Comment