Our Strategy

 

At CTC, our main goal is to build a digital community around your brand that drives your e-commerce sales.

STEP 1

 

Understanding Your Brand

The first step in the process of working with any new client is for us to take the time to deeply connect with who YOU are as a brand and what your goals are. We begin this with three questions:

 

What Is Your Mission?

 

What Problem Can We Help You Solve?

 

What Does Success Look Like?

STEP 2

 

Customer Persona

Once we have an understanding of who you are as a brand its time to develop an intimate knowledge of your consumer. To best understand who we are speaking with and understand what motivates them.

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STEP 3

 

Identifying Influencers

Once we have identified who you are and who your customer is we can develop a list of attributes we value in potential ambassadors. This will help us establish a target list of potential partners to begin a relationship with.  The key here is authenticity.

STEP 4

 

Develop the Assets

Once we have secured the partnership our content development team will spring to action and create all necessary assets from video, to advertising, to print collateral.

Video Content

Website

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Sales Tools

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Social Content

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STEP 5

 

Distribute the Content

Once we have created all of the necessary assets we begin the process of driving the content into our custom customer segments. From there we will buildout retargeting segments, tracking pixels and refining the advertising to maximize your CPA.

STEP 6

 

Drive to Transaction

Everything we do is ultimately about driving sales. We believe strongly that good marketing sells product.  Leveraging this funnel allows us to create the most efficient sales process we can, producing the lowest CPA and highest gross revenue.

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Project Request

 

We love discovering new brands and working with amazing entrepreneurs. If you are interested in hearing about how we can increase your online revenue through our unique strategy, please fill out the form and we will get back to you right away.



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