CASE STUDY

 

Over the course of 2 years CTC developed and executed a strategy that increased QALO’s yearly online revenue by 17,000% (no, you are not reading that wrong).

STEP 1

 

Who is QALO?

 

QALO seeks to empower people who are committed in their pursuit of the best life has to offer.

STEP 2

 

Customer Persona

With QALO we worked to identify their ideal customer through segment testing and generated powerful product market fit.  That consumer is married men and women, between the age of 24-34, that enjoy the outdoors, and love to work out.

STEP 3

 

Identifying Influencers

We chose influencers for QALO that would create social justification (confidence in buying a new product) to their target consumer.  By selecting influencers with massive credibility that were viewed as gatekeepers within their industry allowed QALO to grow quickly throughout targeted tight knit communities that only purchase thought leader approved products.

 

Jason Khalipa | Shane Dorian
Julie Foucher | Cedar Wright
STEP 4

 

Develop the Assets

For QALO, CTC helped to develop the brand from the ground up.  We lead a complete brand re-design, new web development and optimization along with a detailed 4 part yearly marketing campaign along side their slogan of Quality, Athletics, Love, and Outdoors. For each of the 4 launches throughout the year the developed assets include video campaigns, photoshoots, ambassador signings, website refresh, ad creation, and social content.

Video Content

Website

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Sales Tools

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Social Content

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STEP 5

 

Distribute the Content

QALO’s growth was fueled by the development of powerful, targeted social advertising campaigns created by CTC. Once all the assets were created for each campaign the content was distributed into pre-defined and tested segments based around each industries identifiable consumer. Ad campaigns are managed and adjusted on a day to day bases during the distribution phase.  Once a key demographic, or piece of creative begins to outperform other ad sets all available ad budget is focused to maximize the sales of each campaign.