Get Access to Data from 300+ Ecommerce Brands

The DTC Index from Common Thread Collective is a proprietary database of ecommerce benchmarks.

Subscribe today for only $99/mo. and get the data your competitors don’t have.

27 Key Metrics, Updated Weekly

From store CAC to Facebook ROAS, the DTC Index contains charts tracking year-over-year data points from all parts of the funnel.

Explore the chart below to see just a few of the benchmarks in the Index:

The DTC Index aggregates our database of 300+ leading ecomm brands into your clearest window on ecommerce performance:

Browse revenue, conversion, and efficiency charts across four categories: Total Store Metrics, Facebook Ad Metrics, Google Ad Metrics, and Klaviyo Metrics
View any chart through two timeframes: Trailing 28-Day Year-over-Year and Trailing 12-Month Year-over-Year
Filter data by industry: Health & Wellness, Cosmetics & Beauty, Fashion & Apparel, Food & Beverage, and Home Goods

Subscribe to the DTC Index

Facebook Revenue Costs: CPM Year-over-Year comparison (Trailing 12 Months)

Ecommerce Overall Store Performance: MER Year-over-Year comparison (Trailing 12 Months)

Google Performance: ROAS Year-over-Year comparison (Trailing 12 Months)

Facebook Conversions: CTR Year-over-Year comparison (Trailing 12 Months)

Facebook Revenue Costs: AOV Year-over-Year comparison (Trailing 12 Months)

Google Revenue Costs: CPA Year-over-Year comparison (Trailing 12 Months)

For only $99 a month, you’ll get access to our members-only portal, where you’ll be able to browse our database of 100+ charts, updated weekly.

Plus, you’ll get our full weekly data newsletter, which contains trend analysis and tactical insights from the ecommerce front lines.

Get Access to Data from 300+ Ecommerce Brands

The DTC Index from Common Thread Collective is a proprietary database of ecommerce benchmarks.

27 Key Metrics, Updated Weekly

Subscribe to the DTC Index

Subscribe to the DTC Index

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