Grow With the Flow
How Shopify’s E-commerce Automation Makes Scaling Less Scary
Expanding your business is exciting—seeing your brainchild grow up is as satisfying as it is difficult. But with that blossoming bottom line comes a bevy of new obstacles to overcome, and business owners often find themselves overwhelmed by the sheer amount of taxing, hands-on attention and repetitive, mindless dronework that comes with each new employee and each new customer.
The problem, of course, is that managing your growing customer base isn’t busywork, in the truest sense of the term—you’re not scraping paint off the floor of your dad’s hardware store here. No, the eye-crossing task of making sure your e-commerce business is running smoothly is vitally important to continuing the growth trajectory that you’ve worked so hard to achieve.
Fortunately, our friends at Shopify have introduced Flow, a set of tools that let businesses using the Shopify platform easily automate the pesky backend elements of your business that interfere with management of the frontend stuff you’re passionate about.
So, without further ado, here’s what Flow can do for you:
Shopify Flow lets you create triggers that automate run-of-the-mill tasks like inventory management and SKU standardization. For example, Flow will automatically publish and unpublish certain SKUs based on stock—so if you run out of Item X, voila! Item X is no longer available for purchase.
Flow lets you automatically edit your checkout flow based on the buying habits of each customer that comes knocking at your e-door. You can turn discount codes on and off based on payment method or discount parameters, or tailor payment method availability based on customer tags.
Which brings us to our favorite feature…
Shopify Flow allows you to automatically tag (and cancel!) risky orders based on parameters that you set based on past experience with customer behaviors.
But, more importantly (for marketing purposes), you can tag customers that have favorable purchasing habits so that you can successfully identify and retarget them with advertising, offers, and other enticements. For instance, Flow allows you to identify high-AOV customers and provide them VIP treatment with the click of a button.
You can tag customers based on coupon code use or track discounts, and follow a customer’s refund journey.
We have plenty of firsthand experience with how overwhelming rapid growth can be for a business. And nothing reduces that pain like finding a platform that eases the friction that comes with the infinite variables that each new customer and employee introduces.
So set it and forget it—or, even better, set it and let the results flow in.
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