The Greatest Hits of 2017 (Or 4 Awesome CTC Ads)
2017 was epic for CTC: a new office, 20 new team members, new clients, and of course, new shoes for both Taylor and Cory. We learned a lot from the ever-changing digital landscape and shared more of it with you than ever before.
But that’s not all.
One of the ways we collectively continue to pursue learning and sharing is by cultivating a log of “Awesome Ads” we’re served, dissecting each ad’s features, and then disseminating any learnings we find to the rest of the team.
In the same spirit, we thought we’d kick off this new year by sharing with you the latest and greatest hits from CTC’s 2017. We’ll be carrying these wins (and learnings) with us into 2018 and hope you can do the same.
We learned that headlines matter…
We A/B tested the headline here against a competing headline: “This Hat Costs $1200—And It Sells Out Every Year”. The image, CTA, and other copy were identical in both ads. And the result was striking—the Click-Through-Rate (CTR) for the ad above was 1.4% higher than its competitor, which translated to increased engagement and ultimately, 11x in sales (including several $1200 hats!!).
…and that sometimes straightforward creative with really direct CTAs (and a cute dog) REALLY pays.
Even though cute pups are a surefire way to win the Internet, this ad deployed every direct sales tactic in the arsenal and customers responded. By highlighting how easy it is to create a one-of-a-kind wearable ode to your furry friend, and adding a link in the copy itself, this ad helped see the account to a 4:1 return across a CTC-record-breaking million dollar ad spend!!!
We learned that GIFs and video ads reign supreme, so long as they’re product-focused…
This creative highlights critical features of the product in context and the copy compliments it with clear, concise product differentiators. The ad is uncomplicated, and so it’s easy to understand why this ad was able to push MAJOR sales for our client and garner over 1500 engagements, comments, and shares.
…and that emojis are ALWAYS a good idea.
We learned the power of emojis and a pseudo-list style Top Text this year with QALO, but we used this technique across multiple clients to the same outstanding results.
But it’s a new year. 2018 is here, and we’re ready to take our new learnings into the wild, blue, Zuckerbergian yonder, expectant of the wins yet to be won. And we’ll make sure to report back. Ready?
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